With a background in marketing, I’ve seen my fair share of senseless and/or failed marketing ploys. Overstock.com just might be this year’s recepient of the “Huh? Why?” award – and it’s still January! The company has built what I believe is a formidable brand in the online retail market. Now, though, they’ve announced a new website – o.co. Not “o.com”, which the brand doesn’t own (in fact, no one does that I can find), but “o.co”. Why? This doesn’t even take you anywhere different – you still end up on the company’s homepage. Was it because overstock.com is so time consuming to type? Have they not considered every single person in the world who has an internet connection types “.com” in their browsers without so much as a single thought? It’s like typing your name – your fingers just automatically type. Now, though, for those who think they just might get used to eliminating the “verstock” to save, oh, I don’t know – half a second, maybe – they’re going to waste more time trying to figure out why the page didn’t load because of that troublesome “m” at the end of “com” than it would’ve taken to type “overstock” ten times.
Good going, Overstock – or O – or whatever. My life’s improved. Greatly.